An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38.

Full text not available from this repository. (Request a copy)

Abstract

Recent research has illustrated the importance of environmental influences in determining consumer behavior. A typology of relevant "objective" usage-situations is developed, and subsequently, the composition of competitive product markets determined based on the similarity of the usage patterns. Results appear to show the feasibility of creating meaningful product specific situational taxonomies.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Srivastava, R Khttps://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of the University of Pittsburgh
Uncontrolled Keywords: Exploratory Study, Consumer Behavior, Products, Marketing, Product Markets
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 20 Apr 2019 09:08
Last Modified: 22 Apr 2019 06:38
URI: http://eprints.exchange.isb.edu/id/eprint/857
Publisher URL: http://www.acrwebsite.org/search/view-conference-p...
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0098-9258/
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 857 Statistics for this ePrint Item