Attitude Change or Attitude Formation? An Unanswered Question

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276.

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Abstract

T wo recent articles by Lutz (1975, 1977) have pur- ported to show that a person's attitude toward a brand can be formed and then altered by changing the person's cognitive structure. More specifically, Lutz states his basic research goal ". . . is to test the attitude change implications of the multiple attribute model by attempting to demonstrate that changes in brand attitude are related to changes in cognitive structure" (1975, p. 50). This change hypothesis is further explored in the second paper by testing a series of models which relate change in cognitive structure to attitude change, which, in turn, is related to change in behavioral intention (1977).

Affiliation:	Indian School of Business
ISB Creators:	ISB Creators ORCiD Srivastava, R K https://orcid.org/0000-0002-5236-2375
Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of The University of Texas at Austin
Uncontrolled Keywords:	Attitute Change, Consumers, Marketing
Subjects:	Marketing
Depositing User:	Mohan Dass
Date Deposited:	20 Apr 2019 11:10
Last Modified:	22 Apr 2019 06:36
URI:	http://eprints.exchange.isb.edu/id/eprint/861
Publisher URL:	https://doi.org/10.1086/208707
Publisher OA policy:	ttp://sherpa.mimas.ac.uk/romeo/issn/0093-5301/
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