Customer-Oriented Approaches to Identifying Product-Markets

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4).

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Abstract

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

Affiliation:	Indian School of Business
ISB Creators:	ISB Creators ORCiD Srivastava, R K https://orcid.org/0000-0002-5236-2375
Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of Singapore Management University
Uncontrolled Keywords:	Customer Oriented Approach, Marketing, Competitive Markets, Products, Consumer
Subjects:	Marketing
Depositing User:	Mohan Dass
Date Deposited:	22 Apr 2019 05:30
Last Modified:	22 Apr 2019 06:32
URI:	http://eprints.exchange.isb.edu/id/eprint/871
Publisher URL:	https://doi.org/10.1177/002224297904300402
Publisher OA policy:	http://sherpa.mimas.ac.uk/romeo/issn/0022-2429/
Related URLs:	Google Scholar Link to full-text (other repositories)

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