Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research, 9. pp. 251-256. ISSN 0098-9258

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Abstract

This expository paper demonstrates the usefulness of Latent Trait Theory based procedures for purposes of attitude scaling. In particular, it is shown that different items provide different amounts of "information" (or discerning ability) for varying attitude levels. Consequently, items may be chosen according to their ability to provide information at specific attitude levels. Also, redundancy may be reduced by eliminating items presenting similar information.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Subjects: Marketing
Date Deposited: 06 May 2019 07:57
Last Modified: 11 Jul 2023 13:50
URI: https://eprints.exchange.isb.edu/id/eprint/915

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