Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research, 8. pp. 106-111. ISSN 0098-9258

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Abstract

Cognitive approaches for the modeling of consumer choice and product-market structures have generally been based on the perspective where product-markets may he defined as consisting of those products that are purchased by the same consumers who presumably desire the same benefits/costs that products may offer. However, products and consumers are embedded in an environment which may influence choices. This paper reviews the affect of environmental (in particular, usage-situational) conditions on perceptions of product-markets and raises a number of research issues.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Subjects: Marketing
Date Deposited: 09 May 2019 16:37
Last Modified: 09 Jul 2023 09:54
URI: https://eprints.exchange.isb.edu/id/eprint/950

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