Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research Volume, 8. pp. 106-111.

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Abstract

Cognitive approaches for the modeling of consumer choice and product-market structures have generally been based on the perspective where product-markets may he defined as consisting of those products that are purchased by the same consumers who presumably desire the same benefits/costs that products may offer. However, products and consumers are embedded in an environment which may influence choices. This paper reviews the affect of environmental (in particular, usage-situational) conditions on perceptions of product-markets and raises a number of research issues.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Srivastava, R Khttps://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Uncontrolled Keywords: Product-Markets, Empirical Issues, Cognitive approaches
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 09 May 2019 16:37
Last Modified: 09 May 2019 16:37
URI: http://eprints.exchange.isb.edu/id/eprint/950
Publisher URL: http://www.acrwebsite.org/search/view-conference-p...
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