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Article

Vilá, O R and Bharadwaj, S (2017) Competing on social purpose: Brands that win by tying mission to growth. Harvard Business Review.

Bharadwaj, S and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing.

This list was generated on Tue Sep 18 19:14:13 2018 IST.