Browse by ISB Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Affiliation | No Grouping
Jump to: Article
Number of items: 1.

Article

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25.

This list was generated on Wed Jan 20 06:03:13 2021 IST.