Cardpe: Assessing the market potential in a dynamic payments ecosystem in India

Sindhwani, S and Appasamy, L (2017) Cardpe: Assessing the market potential in a dynamic payments ecosystem in India. Working Paper. Singapore Management University.

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Abstract

the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld integrated unit - that processed credit/debit card payments. Cash was a predominant medium of transaction in the country but the government was accelerating digitalisation and promoting measures to move towards a less-cash economy. Measures were underway to bring the largely unbanked public into banking network. Correspondingly, debit and credit card issuance was also growing. However, the availability of point-of-sale (POS) devices that could process credit/debit card payments was inadequate and remained concentrated among large merchants in cities. Due to this shortfall, the use of cards for payments remained low.

Item Type: Monograph (Working Paper)
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University.
Subjects: Business Strategy
Date Deposited: 06 Jul 2019 19:40
Last Modified: 06 Jul 2019 19:40
URI: https://eprints.exchange.isb.edu/id/eprint/1258

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