The transformation of Globe Telecom

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58. ISSN 2315-4284

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Globe Telecom a major telecommunications service provider in the Philippines had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world. Years later, in 1994, Globe would become the first company in the country offering mobile subscription-based services.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University.
Subjects: Marketing
Date Deposited: 16 Jul 2019 19:06
Last Modified: 11 Jul 2023 18:33

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