Managing Marketing: A Concise Approach

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley, New Delhi, India. ISBN 9788126548521

Full text not available from this repository. (Request a copy)


Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.

Item Type: Book
Subjects: Marketing
Date Deposited: 16 May 2021 01:52
Last Modified: 25 May 2023 05:45

Actions (login required)

View Item
View Item