Data Collection

Voleti, S (2019) Data Collection. In: Essentials of Business Analytics An Introduction to the Methodology and its Applications. International Series in Operations Research & Management Science, 264 . Springer, Cham, Switzerland, pp. 19-39. ISBN 9783319688374

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Collecting data is the first step towards analyzing it. In order to understand and solve business problems, data scientists must have a strong grasp of the characteristics of the data in question. How do we collect data? What kinds of data exist? Where is it coming from? Before beginning to analyze data, analysts must know how to answer these questions. In doing so, we build the base upon which the rest of our examination follows. This chapter aims to introduce and explain the nuances of data collection, so that we understand the methods we can use to analyze it.

Item Type: Book Chapter
Subjects: Marketing
Date Deposited: 24 Sep 2021 12:59
Last Modified: 10 Sep 2023 13:56

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