Digital Platforms and Infobesity: A Research Agenda

Digital platforms are transforming commerce practice in a variety of industries. Driven by network effects, platforms are incentivized to increase supplier and consumer participation. Increased participation on digital platforms can give rise to infobesity, a condition characterized by information overload whereby various stakeholders collect and are required to process vast amount of information. The causes and consequences of platform-induced infobesity need to be further examined. Accordingly, we develop a research agenda at the intersection of digital platform strategy and infobesity.