Essentials of Business Analytics: An Introduction to the Methodology and its Applications

Dimensions

Pochiraju, B and Seshadri, S (2019) Essentials of Business Analytics: An Introduction to the Methodology and its Applications. International Series in Operations Research & Management Science . Springer, Cham, Switzerland. ISBN 9783319688367

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Publisher URL: https://doi.org/10.1007/978-3-319-68837-4

Abstract

Offers a comprehensive introductory approach to business analytics that includes an emphasis on big data handling, applications in different verticals and case studies

Highlights big data handling, applications of analytics in different verticals, and real life case studies

Includes exercises for each chapter and downloadable use cases for students and professionals to practice and test the analytics tools

Item Type:	Book
Subjects:	Business and Management Applied Statistics and Computing
Date Deposited:	16 Nov 2023 07:37
Last Modified:	16 Nov 2023 07:37
URI:	https://eprints.exchange.isb.edu/id/eprint/2176

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