Intertemporal Consumption Among the Rural Poor of India

Chakravarti, D and Samu, S and Jayashree, K (2011) Intertemporal Consumption Among the Rural Poor of India. In: Asia-Pacific Advances in Consumer Research.

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Decision making by consumers below the poverty line is investigated among rural women in India. The topic was studied using recorded in-depth interviews along with a structured questionnaire. Results reveal that consumers give higher weight for personal, followed by social, and then by investment expenses. The findings have important implications for public policy makers and marketers.

Item Type: Conference or Workshop Item (Paper)
Subjects: Marketing
Date Deposited: 28 Nov 2023 09:03
Last Modified: 28 Nov 2023 09:03

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