Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid

Sunder M, V and Modukuri, S (2024) Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid. California Management Review, 66 (3). pp. 69-92. ISSN 0008-1256

Full text not available from this repository. (Request a copy)

Abstract

Several firms worldwide that attempted to penetrate the bottom of the pyramid (BOP) with digital service innovations have encountered disappointing returns. This article explores what capabilities firms should develop and how they should nourish them for value creation at the BOP. Using the multiple-case method, this study inductively derives persuasion, co-creation, adaptation, and self-sustainability as essential capabilities. Cumulative maneuvering of these capabilities resulted in a sand cone model. Both established incumbents and digital natives benefit from this model, which enables them to safeguard their digital offerings while penetrating or expanding within BOP markets.

Item Type: Article
Subjects: Operations Management
Date Deposited: 12 Mar 2024 11:39
Last Modified: 25 May 2024 18:31
URI: https://eprints.exchange.isb.edu/id/eprint/2293

Actions (login required)

View Item
View Item