Digital Product Design and Customer Experience: Setting the Stage for Interdisciplinary Research Based on Value Co-Creation and Organizational Routines

We are in a digital economy, and the ever-increasing use of digital products in our daily lives has left us wanting a superlative customer experience [1, 2]. An engaging customer experience results from a conscious embodiment of several factors across multiple disciplines. In this paper, I set the stage for an interdisciplinary research program to study the interactional effects of two seminal constructs in management value co-creation and organisational routines. This research is critical for furthering our understanding of digital product design.