Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

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Sharma, S and Frake, J and Watson, J (2026) Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses. Marketing Science, 45 (1). pp. 45-62. ISSN 1526-548X

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Publisher URL: https://doi.org/10.1287/mksc.2023.0243

Abstract

This study examines the impact of Black Lives Matter (BLM) on Black-owned businesses following the murder of George Floyd.

Item Type:	Article
Subjects:	Business Strategy
Date Deposited:	17 Jul 2026 06:59
Last Modified:	17 Jul 2026 06:59
URI:	https://eprints.exchange.isb.edu/id/eprint/2478

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