Bricks Processing Returns for Clicks: Can Foes Become Friends?

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Timoumi, A and Uppal, A (2025) Bricks Processing Returns for Clicks: Can Foes Become Friends? Marketing Science, 44 (6). pp. 1428-1445. ISSN 1526-548X

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Publisher URL: https://doi.org/10.1287/mksc.2023.0077

Abstract

This paper analyzes buy online, return in store agreements between competing online and offline retailers, revealing how such agreements can strategically soften price competition, reduce showrooming, and potentially benefit both firms and consumers.

Item Type:	Article
Subjects:	Marketing
Date Deposited:	24 Jul 2026 07:43
Last Modified:	24 Jul 2026 07:43
URI:	https://eprints.exchange.isb.edu/id/eprint/2481

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