Private label strategies - Myths and realities
Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., pp. 318-335. ISBN 9781849800983
Full text not available from this repository. (Request a copy)ISB Creiators: |
ISB Creators ORCiD Raju, J S UNSPECIFIED |
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Item Type: | Book Chapter |
Uncontrolled Keywords: | Private label strategies ; Marketing |
Subjects: | Marketing |
Depositing User: | Users 13 not found. |
Date Deposited: | 24 Nov 2014 15:08 |
Last Modified: | 24 Nov 2014 15:22 |
URI: | http://eprints.exchange.isb.edu/id/eprint/328 |
Publisher URL: | http://www.e-elgar.co.uk/bookentry_main.lasso?id=1... |
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