The culturally customized web site

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490

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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural
aspects of international website design, honing in on three objectives:* First, to present a
review and survey results on standardization/localization issues on the web* Second, to
present a scientifically tested framework to design culturally adapted international websites,
and provide marketers and web designers with practical web localization tools* Third, to
show readers the power and effectiveness of culturally customized websites.

Affiliation: Saint Louis University, Missouri, USA
ISB Creiators:
ISB Creators
Pereira, A
Item Type: Book
Subjects: Information Systems
Depositing User: Users 11 not found.
Date Deposited: 17 Jun 2015 18:13
Last Modified: 17 Jun 2015 18:13
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