Infosys Technologies Ltd.: Growing Share of a Customer’s Business

Narus, J A and Seshadri, D V R (2007) Infosys Technologies Ltd.: Growing Share of a Customer’s Business. Vikalpa, 32 (04). pp. 127-146. ISSN 2395-3799

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This case has multiple dimensions of analysis to it. While there is certainly an immediate short-term issue of winning the Ariba® e-procurement project of the existing client, Prairie Four Square (PFS), and gaining an increased share of the customer’s business that the Infosys team is trying to address, there is also an overall long-term strategic issue that needs to be addressed as well – that of the pricing mechanism based on value that needs to be deployed for long-term sustainability and growth of the relationship. This case offers an insight into the various dimensions of moving up the value chain and increasing the economic value of a customer relationship, identifying the differentiation strategy, communicating the positioning effectively, and the impact of local competition in the global scenario. The case also effectively illustrates the general growth path followed by most Indian software services companies, the issues they face in this progression, the changing scenarios in the global competitive arena, and the relentless pressure to lower costs in a diminishing labour cost arbitrage advantage scenario.

Item Type: Article
Additional Information: The case was published by the author with the affiliation of IIM Bangalore.
Subjects: Marketing
Date Deposited: 12 Apr 2019 08:55
Last Modified: 10 Jul 2023 11:43

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