Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel

Mukherjee, T and Jha, B and Seshadri, D V R and Tripathy, A (2004) Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel. In: 2004 IEEE International Engineering Management Conference (IEEE Cat. No.04CH37574).

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This paper describes the lessons learnt by Tata steel, one of India's largest and most respected companies, to foster innovation and corporate entrepreneurship, as part of its efforts to reinvent the company. The company has been able to leverage the creativity of its workforce and transform its employees into effective co-creators of the reinvented company. The results have been spectacular. The company has emerged as one of the top steel manufacturers in the world. The paper presents a roadmap the company adopted to create a pervasive innovation culture. It presents the lessons learnt and the future challenges. The paper is based on the actual experience in leading change in the company, and the insights that the company has gained from managing over a hundred teams that have been innovating in different sub-systems in the organisation. Cumulatively, over 5000 people have been involved in the various innovations undertaken by the company during the last about fifteen years. The methodology used is case study research (Eisenchardt, KM, 1989). Company-specific proprietary information has been deliberately kept out of the scope of this paper while presenting the results.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Seshadri, D V R
Item Type: Conference or Workshop Item (Paper)
Additional Information: The research article was published by the author with the affiliation of IIM Bangalore.
Uncontrolled Keywords: innovation management;steel industry;organisational aspects;intrapreneurship;innovation;sustainable competitive advantage;Tata steel;entrepreneurship;steel manufacturer;Technological innovation;Computer aided software engineering;Steel;Innovation management;Companies;Business;Cities and towns;Africa;Manufacturing;Teamwork
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 12 Apr 2019 09:37
Last Modified: 12 Apr 2019 09:37
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