Reinventing a Giant Corporation: The Case of Tata Steel

Seshadri, D V R and Tripathy, A (2006) Reinventing a Giant Corporation: The Case of Tata Steel. Vikalpa, 31 (3). pp. 131-146. ISSN 2395-3799

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The case on Tata Steel captures the success story of Tata Steel very effectivelyas to how a giant corporation, led by a world-class management team, reinvents itself and sets out on a growth path when faced with dramatic challenges from the environment. This analysis is aimed at summarizing some of the issues and the challenges Tata Steel is likely to face in the years ahead. An attempt has also been made to arrive at some broad strategies and initiatives that the company can implement. Since this analysis is based only on information provided in the case study and additional data available in the public domain – including the Tata Steel website itself—it is very likely that many of the recommended strategies have already received the attention of the company management.

Item Type: Article
Additional Information: The research article was published by the author with the affiliation of IIM Bangalore.
Subjects: Marketing
Date Deposited: 12 Apr 2019 12:11
Last Modified: 06 Jul 2023 21:20

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