The Future of Marketing in a Multi-channel and Multi-screen World

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute. (Submitted)

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Affiliation:	Indian School of Business
ISB Creiators:	ISB Creators ORCiD Pedada, K https://orcid.org/0000-0003-0252-8653
Item Type:	Monograph (Project Report)
Additional Information:	The research article was published by the author with the affiliation of Rawls College of Business
Uncontrolled Keywords:	Marketing, Multi Channels
Subjects:	Marketing
Depositing User:	Mohan Dass
Date Deposited:	12 Apr 2019 12:53
Last Modified:	12 Apr 2019 12:53
URI:	http://eprints.exchange.isb.edu/id/eprint/825
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