A Model of U.S. Automobile Demand

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.

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The general theory of psychological economics proposed by George Katona [1951, 1979] specifies that in order to better understand consumer expenditures, two factors must be considered. One is an objective factor Katona labelled "ability to buy" and the other a subjective factor he labelled consumers' "willingness to buy." This paper will explore the explaining and forecasting abilities of this framework in investigating U.S. automobile sales.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Srivastava, R K
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Uncontrolled Keywords: Automobile Industry, USA, Consumer Price, Promotions, Marketing
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 20 Apr 2019 07:29
Last Modified: 22 Apr 2019 06:41
URI: http://eprints.exchange.isb.edu/id/eprint/851
Publisher URL: http://acrwebsite.org/volumes/6281/volumes/v11/NA-...
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0098-9258/
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