A Model of U.S. Automobile Demand

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390. ISSN 0098-9258

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The general theory of psychological economics proposed by George Katona [1951, 1979] specifies that in order to better understand consumer expenditures, two factors must be considered. One is an objective factor Katona labelled "ability to buy" and the other a subjective factor he labelled consumers' "willingness to buy." This paper will explore the explaining and forecasting abilities of this framework in investigating U.S. automobile sales.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Subjects: Marketing
Date Deposited: 20 Apr 2019 07:29
Last Modified: 11 Jul 2023 17:33
URI: https://eprints.exchange.isb.edu/id/eprint/851

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