A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333.

Full text not available from this repository. (Request a copy)

Abstract

This article develops a diffusion model that incorporates potential adopters' perceptions of the relevant innovation attributes in explaining the rate of adoption of an innovation. Data from 14 investment alternatives currently available to consumers are used to develop a multi-attribute diffusion model for forecasting the acceptance of a potential investment alternative. Limitations and further extensions of the proposed model are also discussed.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Uncontrolled Keywords: Marketing, Diffusion Models, Multi Attribute, Consumers
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 20 Apr 2019 08:16
Last Modified: 22 Apr 2019 06:41
URI: http://eprints.exchange.isb.edu/id/eprint/852
Publisher URL: https://doi.org/10.1016/0040-1625(85)90034-4
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0040-1625/
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 852 Statistics for this ePrint Item