Share An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) Share An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598.

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Abstract

Credit-facilitated purchase behavior is an increasingly important phenomenon in society. Within this context little empirical research has investigated predictive models of credit system preferences and utilization. This paper reports three models developed in a hierarchical fashion from demographic, mobility and benefit variables applied to users of two alternative credit card systems.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Uncontrolled Keywords: Marketing, Consumer Utilization, Consumer, Credit Card, Credit Card System.
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 20 Apr 2019 08:53
Last Modified: 22 Apr 2019 06:39
URI: http://eprints.exchange.isb.edu/id/eprint/855
Publisher URL: http://www.acrwebsite.org/volumes/9626/volumes/v06...
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0098-9258/
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