Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations

Wiesel, T and Kraussl, R and Srivastava, R K (2012) Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations. Technical Report. Marketing Science Institute. (Submitted)

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Abstract

One of the most important intangible assets a firm can possess is its brands, and prior research shows that brand management practices affect firm value. As financial analysts play an important role in influencing the consensus formation of the value of firms and, thus, how marketing affects firm value, it is of utmost important to examine whether and how analysts use value-added information on brand value.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Monograph (Technical Report)
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University
Uncontrolled Keywords: Financial Analysts, Financial Analysis, Marketing, Investors, Marketing Science
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 20 Apr 2019 11:15
Last Modified: 22 Apr 2019 06:36
URI: http://eprints.exchange.isb.edu/id/eprint/862
Publisher URL: https://www.msi.org/reports/are-financial-analysts...
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