Customer-Oriented Approaches to Identifying Product-Markets

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4).

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The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Srivastava, R K
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University
Uncontrolled Keywords: Customer Oriented Approach, Marketing, Competitive Markets, Products, Consumer
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 22 Apr 2019 05:30
Last Modified: 22 Apr 2019 06:32
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