Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279.

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Abstract

Given the phenomenal growth or the anticipation of growth in certain information technology industries, concerns for economy of scale, market access and expansion, and the need for ongoing research and development are resulting in mergers, acquisitions, and strategic alliances. A key question in such industries is what is, or should be the going market value of a business? This paper suggests an approach to imbed market penetration models in the popular value-based planning approach suggested by Rappaport [36] to obtain the going market value of a business. The model developed in implementing the approach is tailored for the cellular communications industry. Limitations and adaptations of the approach to other industries are discussed.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Texas at Austin
Uncontrolled Keywords: Information Technology Industry, IT Industry, Cellular Communications Industry, Emerging Markets, Business, Market Penetration
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 22 Apr 2019 06:55
Last Modified: 22 Apr 2019 06:55
URI: http://eprints.exchange.isb.edu/id/eprint/874
Publisher URL: https://doi.org/10.1016/0040-1625(95)00012-Y
Publisher OA policy: http://sherpa.mimas.ac.uk/romeo/issn/0040-1625/
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