EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT. Business Strategy Review, 22 (4). p. 74.

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Abstract

Social media is now so powerful that it threatens to supplant traditional advertising. Consumers are talking about your products in real time via Facebook, Twitter, Tumblr and on any number of other networks. This has led them to desire greater interaction with companies, even in the process of value creation

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Singh, S S
UNSPECIFIED
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of Rice University.
Uncontrolled Keywords: INVOLVING CONSUMERS, PRODUCT DEVELOPMENT
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 25 Apr 2019 10:07
Last Modified: 25 Apr 2019 10:09
URI: http://eprints.exchange.isb.edu/id/eprint/894
Publisher URL: https://doi.org/10.1111/j.1467-8616.2011.00803.x
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