Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research.

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Abstract

This expository paper demonstrates the usefulness of Latent Trait Theory based procedures for purposes of attitude scaling. In particular, it is shown that different items provide different amounts of "information" (or discerning ability) for varying attitude levels. Consequently, items may be chosen according to their ability to provide information at specific attitude levels. Also, redundancy may be reduced by eliminating items presenting similar information.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Uncontrolled Keywords: Latent Trait Theory, information, discerning ability
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 06 May 2019 07:57
Last Modified: 06 May 2019 07:57
URI: http://eprints.exchange.isb.edu/id/eprint/915
Publisher URL: http://www.acrwebsite.org/volumes/6002/volumes/v09...
Publisher OA policy: http://sherpa.ac.uk/romeo/issn/0098-9258/
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