Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62.
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The authors develop a conceptual framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.
| Affiliation: | Indian School of Business |
|---|---|
| ISB Creiators: |
ISB Creators ORCiD Srivastava, R K https://orcid.org/0000-0002-5236-2375 |
| Item Type: | Article |
| Additional Information: | The research paper was published by the author with the affiliation of University of Texas. |
| Uncontrolled Keywords: | Market-Based Assets, Shareholder Value, marketing-finance |
| Subjects: | Marketing |
| Depositing User: | Veeramani R |
| Date Deposited: | 07 May 2019 20:05 |
| Last Modified: | 07 May 2019 20:06 |
| URI: | http://eprints.exchange.isb.edu/id/eprint/926 |
| Publisher URL: | http://dx.doi.org/10.2307/1251799 |
| Publisher OA policy: | http://sherpa.ac.uk/romeo/issn/0022-2429/ |
| Related URLs: |
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