The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802.

Full text not available from this repository. (Request a copy)

Abstract

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other’s traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Srivastava, R K
https://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Uncontrolled Keywords: Marketing, Gaining, Resource Based View, RBV
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 09 May 2019 13:10
Last Modified: 09 May 2019 13:10
URI: http://eprints.exchange.isb.edu/id/eprint/944
Publisher URL: https://doi.org/10.1177/014920630102700610
Publisher OA policy: http://sherpa.ac.uk/romeo/issn/0149-2063/
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 944 Statistics for this ePrint Item