Items where Author is "Chandy, R"

Viswanathan, M and Mukherji, P and Narasimhan, O and Chandy, R (2021) EXPRESS: The Performance Impact Of Core Component Outsourcing: Insights From The LCD TV Industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 1547-7193

Brands, R and Inesi, E and Cable, D and Pillutla, M and Lee, M and Nicholson, N and Chandy, R and Rattan, A (2018) Research summaries: inclusion and diversity. London Business School Review, 29 (2). pp. 36-39. ISSN 2057-1607

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) Executive Summary: Involving Consumers in New Product Development. Business Strategy Review, 22 (4). p. 74. ISSN 2057-1615

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296. ISSN 1552-7379