Items where Author is "Day, G S"

Article

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4). pp. 8-19. ISSN 1547-7185

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38. ISSN 0098-9258