Items where Author is "Gupta, S"

Article

Varadarajan, R and Welden, R B and Arunachalam, S and Haenlein, M and Gupta, S (2022) Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39 (2). pp. 482-501. ISSN 0167-8116

Goel, P and Raj, S and Garg, A and Simarjeet, S and Gupta, S (2022) Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors. Online Information Review, 47 (1). pp. 20-40. ISSN 1468-4527

Gupta, S and Leszkiewicz, A and Kumar, V and Bijmolt, T and Potapov, D (2020) Digital Analytics: Modeling for Insights and New Methods. Journal of Interactive Marketing, 51 (1). pp. 26-43. ISSN 1094-9968

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160. ISSN 1552-7824

Antony, J and Gupta, S and Sunder M, V and Gijo, E V (2018) Ten commandments of Lean Six Sigma: a practitioners’ perspective. International Journal of Productivity and Performance Management, 67 (6). pp. 1033-1044. ISSN 1741-0401

Gupta, S and Sharma, M and Sunder M, V (2016) Lean services: a systematic review. International Journal of Productivity and Performance Management, 65 (8). pp. 1025-1056. ISSN 1741-0401

Monograph

Agarwal, S and Alok, S and Ghosh, P and Gupta, S (2020) Financial Inclusion and Alternate Credit Scoring for the Millennials: Role of Big Data and Machine Learning in Fintech. Working Paper. Indian School of Business.