Items where Author is "Hoyer, W D"

Article

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) Executive Summary: Involving Consumers in New Product Development. Business Strategy Review, 22 (4). p. 74. ISSN 2057-1615

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296. ISSN 1552-7379

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26. ISSN 1557-7805