Items where Author is "Krafft, M"

Article

Krafft, M and Kumar, V and Harmeling, C and Singh, S and Zhu, T and Chen, J and Duncan, T and Fortin, W and Rosa, E (2021) Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97 (1). pp. 133-149. ISSN 0022-4359

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) Executive Summary: Involving Consumers in New Product Development. Business Strategy Review, 22 (4). p. 74. ISSN 2057-1615

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296. ISSN 1552-7379