Items where Author is "Kumar, V"

Article

Kumar, V and D. Hollebeek, L and Sharma, A and Rajan, B and Srivastava, R K (2025) Responsible stakeholder engagement marketing. Journal of Business Research, 189. p. 115143. ISSN 0148-2963

Hollebeek, L D and Kumar, V and Srivastava, R K and Clark, M K (2023) Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51 (1). pp. 23-49. ISSN 0092-0703

Kumar, V and Srivastava, R K (2022) Value Creation and Value Appropriation. Journal of Creating Value, 8 (2). pp. 160-170. ISSN 2394-9643

Sharma, A and Kumar, V and Borah, S B and Adhikary, A (2022) Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? Journal of International Business Studies, 53. pp. 850-878. ISSN 0047-2506

Mukhopadhyay, S and Kumar, V and Sharma, A and Chung, T S (2022) Impact of review narrativity on sales in a competitive environment. Production and Operations Management, 31 (6). pp. 2538-2556. ISSN 1937-5956

Paulich, B J and Kumar, V (2021) Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49 (6). pp. 1222-1242. ISSN 0092-0703

Kumar, V and Vannan, M (2021) It takes two to tango: Statistical modeling and machine learning. Journal of Global Scholars of Marketing Science, 31 (3). pp. 296-317. ISSN 2163-9159

Kumar, V and Ramachandran, D (2021) Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing. International Journal of Research in Marketing, 38 (2). pp. 402-424. ISSN 0167-8116

Krafft, M and Kumar, V and Harmeling, C and Singh, S and Zhu, T and Chen, J and Duncan, T and Fortin, W and Rosa, E (2021) Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97 (1). pp. 133-149. ISSN 0022-4359

Kumar, V and Srivastava, R K (2020) New perspectives on business model innovations in emerging markets. Journal of the Academy of Marketing Science, 48 (5). pp. 815-825. ISSN 0092-0703

Gupta, S and Leszkiewicz, A and Kumar, V and Bijmolt, T and Potapov, D (2020) Digital Analytics: Modeling for Insights and New Methods. Journal of Interactive Marketing, 51 (1). pp. 26-43. ISSN 1094-9968

Kumar, V and Nim, N and Agarwal, A (2020) Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects. Journal of International Business Studies, 52. pp. 1529-1558. ISSN 1478-6990

Kumar, V and Saboo, A R and Agarwal, A and Kumar, B (2020) Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry. Production and Operations Management, 29 (1). pp. 192-213. ISSN 1059-1478

Hollebeek, L D and Kumar, V and Srivastava, R K (2020) From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research, 25 (2). pp. 328-343. ISSN 1552-7379

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160. ISSN 1552-7824

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56 (3). pp. 439-458. ISSN 1547-7193

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies, 50. pp. 365-392. ISSN 1478-6990

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science, 47. pp. 747-769. ISSN 1552-7824

Petersen, J A and Kumar, V and Polo, Y and Sese, F J (2018) Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science, 46 (5). pp. 813-836. ISSN 1552-7824

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing, 85 (5). pp. 66-85. ISSN 1547-7185

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225. ISSN 1547-7193

Kumar, V and Lahiri, A and Dogan, O B (2018) A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69. pp. 147-160. ISSN 1873-2062

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing, 82 (1). pp. 1-19. ISSN 1547-7185

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69. ISSN 2054-7552

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research, 55 (1). pp. 48-68. ISSN 1547-7193

Sood, A and Kumar, V (2017) Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation. Journal of Marketing Research, 54 (6). pp. 932-951. ISSN 1547-7193

Saboo, A R and Kumar, V and Anand, A (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes. Journal of Marketing, 81 (6). pp. 42-61. ISSN 1547-7185

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research, 54 (6). pp. 851-866. ISSN 1547-7193

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25 (2). pp. 1-24. ISSN 1547-7215

Kumar, V and Anand, A and Song, H (2016) Future of Retailer Profitability: An Organizing Framework. Journal of Retailing, 93 (1). pp. 96-119. ISSN 1873-3271

Kumar, V (2016) Introduction: Is Customer Satisfaction (Ir)relevant as a Metric? Journal of Marketing, 80 (5). pp. 108-109. ISSN 1547-7185

Sunder, S and Kumar, V and Goreczny, A and Maurer, T (2016) Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research, 54 (3). pp. 381-397. ISSN 0022-2437

Saboo, A R and Sharma, A and Chakravarty, A and Kumar, V (2016) Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap. Journal of Marketing Research, 54 (2). pp. 219-238. ISSN 1547-7193

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68. ISSN 1547-7185

Umashankar, N and Bhagwat, Y and Kumar, V (2016) Do loyal customers really pay more for services? Journal of the Academy of Marketing Science, 45. pp. 807-826. ISSN 1552-7824

Kumar, V and Pansari, A (2016) National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer. Journal of International Marketing, 24 (1). pp. 1-21. ISSN 1547-7215

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939. ISSN 1540-1979

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814. ISSN 1526-548X

Rust, R T and Ambler, T and Carpenter, G S and Kumar, V and Srivastava, R K (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68 (4). pp. 76-89. ISSN 1547-7185

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167. ISSN 1873-7978

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390. ISSN 0098-9258

Conference or Workshop Item

Kumar, V and Viswanadham, N (2007) A CBR-based decision support system framework for construction supply chain risk management. In: Proceedings of the 3rd IEEE International Conference on Automation Science and Engineering, IEEE CASE 2007, 22 - 25 September 2007, Scottsdale, AZ; United States.