Items where Author is "Leone, R P"

Article

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138. ISSN 1552-7379

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390. ISSN 0098-9258

Srivastava, R K and Leone, R P and Shocker, A D (1981) Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use. Journal of Marketing, 45 (3). pp. 38-48. ISSN 1547-7185

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. ISSN 0098-9258