Items where Author is "Mantrala, M K"

Hewett, K and Hult, G T M and Mantrala, M K and Nim, N and Pedada, K (2022) Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions. International Journal of Research in Marketing, 39 (2). pp. 619-638. ISSN 0167-8116

Timoumi, A and Gangwar, M and Mantrala, M K (2022) Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing, 98 (1). pp. 133-151. ISSN 0022-4359