Items where Author is "McAlister, L"

Article

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138. ISSN 1552-7379

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X