Incorporating choice dynamics in models of consumer behavior

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252.

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This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

Affiliation: Indian School of Business
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Srivastava, R K
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Uncontrolled Keywords: Choice Dynamics, Buyer Behavior, Consumer Choice
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 03 May 2019 07:35
Last Modified: 03 May 2019 07:36
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