Items where Author is "Narus, J A"

Article

Gupta, P and Steward, M and Narus, J A and Seshadri, D V R (2021) Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel. Vikalpa: The Journal for Decision Makers, 46 (4). pp. 197-208. ISSN 0256-0909

Narus, J A and Seshadri, D V R (2007) Infosys Technologies Ltd.: Growing Share of a Customer’s Business. Vikalpa, 32 (04). pp. 127-146. ISSN 2395-3799

Muthuraman, B and Sen, A and Gupta, P and Seshadri, D V R and Narus, J A (2006) Understanding the Process of Transitioning to Customer Value Management. Vikalpa, 31 (2). pp. 1-28. ISSN 2395-3799