Items where Author is "Ramaswami, S N"

Kaur, P and Ramaswami, S N and Bommaraju, R (2021) The Chief Marketing Officer: an antidote to myopic earnings management practices. Marketing Letters, 32. pp. 165-178. ISSN 0923-0645

Arunachalam, S and Ramaswami, S N and Patel, P C and Chai, L (2021) Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing, 39 (3). pp. 927-946. ISSN 0167-8116

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science, 46. pp. 744-766. ISSN 1552-7824

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights.

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science, 44. pp. 770-790. ISSN 1552-7824

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37. pp. 97-116. ISSN 1552-7824

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167. ISSN 1873-7978

McInish, T H and Ramaswami, S N and Srivastava, R K (1993) Do More Risk‐Averse Investors Have Lower Net Worth and Income? The Financial Review, 28 (1). pp. 91-106. ISSN 1540-6288

Ramaswami, S N and Srivastava, R K and McInish, T H (1992) An exploratory study of portfolio objectives and asset holdings. Journal of Economic Behavior and Organization, 19 (3). pp. 285-306. ISSN 1879-1751

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349. ISSN 1873-8001

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333. ISSN 1873-5509