Items where Author is "Ratchford, B"

Article

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X

Conference or Workshop Item

Zhang, Q and Gangwar, M and Ratchford, B (2017) Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract. In: Academy of Marketing Science Annual Conference.