Items where Author is "Shervani, T"

Article

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45. ISSN 1547-7185

Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62 (1). pp. 2-18. ISSN 1547-7185

Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). pp. 57-62. ISSN 1873-6068