Items where Author is "Wiesel, T"

Book Chapter

Srivastava, R K and Wiesel, T (2010) Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth, and Risk. In: The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis, New York, USA. ISBN 9780203863565

Monograph

Wiesel, T and Kraussl, R and Srivastava, R K (2012) Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations. Technical Report. Marketing Science Institute.