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Indian School of Business

Mehra, A and Bala, R and Sankaranarayanan, R (2012) Competitive behavior-based price discrimination for software upgrades. Information Systems Research, 23 (1). pp. 60-74.

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160.

This list was generated on Mon Aug 2 01:59:26 2021 IST.